In honor of SpongeBob SquarePants’ 20th anniversary, Nickelodeon tasked us with creating the ultimate commemorative celebration.

Our weekend pop-up experience had to pull off a multigenerational victory, reflecting 20 years of fandom and 251 episodes aired, appealing to millennials who grew up with the show and authentically drawing in the current audience of young, Gen Z viewers. Through a partnership with the SpongeBob creative team to custom-design interactive experiences, we delivered a larger-than-life Bikini Bottom that received a thumbs up from even the most rabid fans.