To celebrate IT Cosmetics’ debut of their Pillow Lips product line, we produced two separate launch events for intimate groups of beauty editors and influencers in New York and Los Angeles.

We introduced attendees to the brand’s newest 14-shade lipstick line through immersive educational experiences composed of elegant seated meals, socially shareable moments, and a curated art activity hosted by artist Lipstick Lex. The event inspired all those in attendance to spread the word about Pillow Lips to their friends and followers.