In lieu of a traditional premiere, Warner Bros. tasked us with building ‘BOP’ hype by putting on two experiences: a ‘Harleywood’ influencer event in Los Angeles, and an immersive activation in Times Square.

We concepted, designed, and fabricated custom photo ops & thematic activations inspired by the film. The events also featured performances from an all-female lineup of musical talent including Doja Cat, appearances by Margot Robbie and the Birds, and as the cherry on top – a Harleywood sign provided by Warner Bros.!